consumption cycle is becoming shorter. We have products cheaper, but in a shrinking life. The result: we lose time, lose money and, worse, we spend a lot of energy unnecessarily and leave a pile of rubbish along the road. Does this make sense?
Batteries that are damaged before the age of two years, lamps that melt a thousand hours, cameras must renew every two years ... Have you thought about why the devices break down soon in spite of technical advances? It is no coincidence. We could say that the products are "made not to last." Why? Let's accounts ...
I always give the example of fan ... Memory models ancients were practically design pieces were inherited. Were solid, well finished and slightly more expensive than today. By contrast, the price of a fan could be about 50 - 60 euros. Now find in any small appliance store or mall for about 15 to 20 euros on average. So much the better, right? Absolutely not. The fan 50 euros you could take fully 20 or 30 years without problems. Instead, the fan 15 euros will be lucky if you last for the next summer, if not fail the same electrical system breaks you in the hand alone, as many of them are manufactured in plastic so bad that they become brittle with time, in just two years and lose their low resistance to the purchase. And there's the business. Calculate the cost for 20 years: 50 euros for the model "expensive" (50 euros x 1 fan), 150 euros for the model "cheap" (15 euros x 10 fans). And not only that 10 visits to the store (to buy), 10 Ecopark visits (to throw) ... What is so profitable? Get what you pay, always: expensive for the consumer, expensive for the planet.
Tonight at 22:00 (CET) La 2 English TV and broadcast RTVE.es Buy the documentary, Throw, Buy an interesting and revealing work we discover the secret of this absurd dynamic of consumption: the planned obsolescence, which is currently the "motor" of the modern economy.
Shot in Catalonia, France, Germany, USA and Ghana, Buy, shooting, shopping, a journey through the history of a business practice that involves the deliberate reduction in the life of a product to increase consumption because, as published in 1928 an influential U.S. magazine advertising, "an article that does not wear is a tragedy for business." The documentary, directed by Cosima Dannoritzer and co-produced by English TV, is the result of three years of research, makes use of little-known archival footage, provides documentary evidence and shows the disastrous environmental consequences resulting from this practice. It also presents several examples of the spirit of resistance that is growing among consumers and includes the analysis and opinion of economists, designers and intellectuals who proposed alternative ways to save the environment and economics
A BULB IN THE ORIGIN OF PLANNED OBSOLESCENCE
Edison made his first light bulb sales in 1881. Lasted 1500 hours. In 1911 an ad in English media highlighted the benefits of a brand of light bulbs with a certified life of 2500 hours. But as revealed in the documentary, in 1924 a cartel that brought together the main manufacturers in Europe and the United States negotiated to limit the lifetime of a light bulb at 1000 hours. The Phoebus cartel was called and officially never existed but in Purchase, pull, buy we are shown the document which is the starting point of obsolescence, which is now applied to next-generation electronic products such as printers and iPods and applied also in the textile industry with the disappearance of the means to test runs.
A CENTENNIAL LAMP
in Livermore, California, found the world's oldest light bulb. On without interruption since 1901, is online 24 hours a day. Have so far been sold and two webcams and the bulb is on the third ... Want to see? Sign here. CONSUMER
REBELS IN THE INTERNET AGE
Throughout the history of the scheduled expiration, the film also paints a fresco of the history of economics in the last hundred years and provides an interesting fact: the change in attitude consumers through the use of social networks and the Internet. The Neistat brothers case, the computer programmer or Catalan Vitaly Kiselev Marcos López, give a good account of it.
AFRICA LANDFILL WORLD FIRST ELECTRONIC disposable
This constant has serious environmental consequences. As we see in this research, countries like Ghana are becoming the first world electronic trash. Until then periodically come hundreds of full containers of waste under the label of "second-hand material" and the umbrella of a contribution to bridging the digital divide and eventually taking the place of rivers or fields where children play.
Beyond the complaint, the documentary is to give visibility to entrepreneurs implement new business models and hear the alternatives proposed by intellectuals like Serge Latouche, start talking revolution 'decrease', the reduction of consumption and production to free time and develop other forms of wealth, such as friendship or knowledge, which is not exhausted by use.
VOICES DOCUMENTARY
Marcos López (Computer Technician) - Barcelona's problems with a printer this is the theme of buy, throw away, buy
Casey Neistat (video artist) - He and his brother put Apple on the ropes with the completion of a short- complaint about the short battery life of iPod
Elizabeth Pritzker (Lawyer) - Video She heard the Neistat and decided to sue Apple. Her idea spread across the Internet and caught the attention of thousands of affected
Mike Anane (Journalist and activist) - The Ghanaian anti-obsolescence since the end of the chain. collects information on waste coming into your country
Serge Latouche (Professor Emeritus of Economics) - proposes to undertake revolution 'decline' to combine economy and sustainability
Michael Braungart (chemist) - author of the concept 'cradle to cradle' . Suggests Industry redesign imitating virtuous cycle of nature
John Thackara (designer and philosopher) - Helping people around the world to share ideas business and sustainable design
Warner Philips (Great-grandson of the founders of Philips) - raises alternatives from the business world. Fabrica LED bulb that lasts 25 years
(*) Source of the news and the editorial: Susana Rodriguez to RTVE.es
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