audiovisual channel is becoming an important gap in the consumption habits of Internet users. This is why it is vitally important to consider aspects tunable seekers face of our videos and YouTube channels.
Some general factors:
1. Filename . We should avoid using generic names like video0003.avi and use a descriptive name
2. Video Title . Include relevant keywords of your product or business, where descriptive and aligned with video content.
3. Description . This option allows a broader definition of the content and use keywords to include also including external links.
4. Thumbnail or thumbnail. Should be able to choose exactly what image appears as an advance or preview content as it depends the user to view the video or not. Choose an image that summarizes the video or is as relevant as possible in relation to what we want to transmit, will be essential to get views and traffic.
5. labels or tags. Classify the videos with tags that serve to classify in a logical and consistent our videos.
On the other hand, captures Youtube scandal figures in terms of users and visitors, presenting his candidacy as one of the most important advertising media today. In this sense, many marketing strategies revolve around this medium, so that the form of YouTube, it becomes a brutal opportunity to position our products or services.
Some specific factors Youtube:
1. Visits .
2. Number I like.
3. belong to a channel with many visits, videos and subscriptions .
Therefore, recommendations and best practices to take into account:
1. Show mark in the video. You can make an introduction where you see the logo or brand image, or that the video contains a template or background image that shows the brand.
2. calls to action. What do we get the user? What we offer in return?
3. A clear and understandable sound gives the highest video quality .
4. Duration content. Perhaps the audience that we turn too see a video of 10 minutes and not finish it. But if we offer a more direct content is easier to see it in full and then share it.
5. Tags video and text within .
6. Create a channel for the company or product, taking time to organize content, customize the channel, giving consistency to the brand colors, etc..
7. fill all possible fields (title, description, category, tags, url, transcripts, etc.) which enables the platform of choice, either Youtube, Daily Motion, Vimeo, etc..
8. Exploit all forms of sharing and share video through their own web pages or other social networking profiles.
9. If you insert a video on our own website, it is very important the context that surrounds . Therefore most beneficial will include content related and relevant round. For cases of video interviews, it is advisable to include the text transcript below.
10. Include a sitemap video Google Webmaster Tools to help with indexing.
11. Send or RSS feed to Google , so you know when occurs every update on your channel or website.
12. Link the video to drive traffic by optimizing the anchor text. Very valuable link building campaigns and link baiting.
Fitting these recommendations to position video or optimize our Youtube channel, the living area in our products and taking into account competition, you will probably get better results:)
extra Tip: help video indexing youtube
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